We’re happy to welcome a new creator, Rapsu, to ENCE and officially launch the ENCE Creators Program.
ENCE Creators is the next initiative in our ambition to help professionalize the Finnish esports and content creation field. As an active media and content producer, ENCE has valuable insights and resources to share with creators striving for a professional way of doing things. We want to grow, invest in, and support our Creators team and form a structured program with the goal of cultivating a professional ecosystem around content creation.
To help fulfill the needs of an active Creators team, we’re happy to partner with Noord Agency, an influencer marketing agency. They will help ENCE to harness the full potential of our Creators team and to offer them better opportunities and expert help in multiple areas, such as marketing and development.
“It's really great and inspiring to work with the biggest gaming organization in Finland. ENCE has been a pioneer in the esports industry for years and we want to be involved in developing content production and influencer marketing on Twitch. We hope to form a team that will develop completely new partnerships and perfectly combine brands and content creators.”
- Karri Kiuru, CEO at Noord Agency
“With the Creators Program, we want to help professionalize the whole gaming creator and streaming genre in Finland. Utilizing our great content and media teams, and working together with our partner Noord Agency, we help our creators grow their channels, improve their craft and give them more opportunities to work with some of the best brands in gaming and esports.
While we start the program focusing on Finnish creators, down the line, we want to expand to the Nordics and Europe. We are very happy to have the trio of Spamned, Eki, and Rapsu to kick off our Creators Program and can't wait to see some of the content these guys will do both as individuals and together”, says Joona "natu" Leppänen, ENCE Marketing Director.
We’re happy to see our Creators team grow by welcoming Rasmus "Rapsu" Virtanen as the third member of the program. Rapsu is well-known for his diverse content across platforms like Twitch and TikTok. With a main focus on FIFA, Rapsu brings with him a new game to the ENCE arsenal, while viewers can also see him playing titles like CS:GO, Fortnite, NHL, and F1. On top of game-related content, Rapsu likes to share his day-to-day life, doing IRL live’s together with his friends and playing various sports, which he has a strong passion for.
“This feels amazing, it’s such an honor to join the biggest organization in Finland. At the same time, it’s great to get to know new and wonderful people who share the same goals as me.”
- Rasmus "Rapsu" Virtanen, content creator at ENCE
“I think it’s cool that the Creators team is expanding. I’ve been friends with Rapsu for years now, so I’m really excited! Rapsu is a professional equipped with good energy, and I can’t wait to see what we can come up with together!
Partners and sponsors are the foundation of content creation. ENCE has enabled new collaboration channels and partnerships through Noord Agency and the Creators program”, Teemu "Spamned" Rissanen, ENCE content creator comments.
Our journey with dedicated content creators began with Erik "Eki" Tammempää, both an NHL World Champion and an active content creator. As he showed keen interest in developing his content and growing his own platforms, we wanted to further extend our resources to him and other potential creators in the scene.
“ENCE has given great support and advice that have helped me to grow my channels; I’ve learned a lot about creating a personal brand over these past 2,5 years.
It’s nice to see the ENCE Creators team grow. I’m really excited to get to bounce ideas and thoughts together with Spamned and Rapsu”, Erik "Eki" Tammenpää, ENCE content creator & NHL player adds.
With the official launch of the ENCE Creators Program, we're excited about all the new, fun, and engaging content we're able to produce together with our creators, players, and partners. Stay tuned!
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