ENCE and Finnish hockey club Lahden Pelicans announce a strategic partnership

News 12.3.2018

March 12th, 2018 – Pelicans, a hockey club playing in the Finnish hockey league Liiga, together with Finland’s biggest esports organization ENCE, have agreed to enter into a close collaboration never seen before in the Finnish sports industry.

The two organizations have agreed to a strategic partnership that combines the know-how from both fields, competitive gaming and esports along with traditional sports, creating new growth potential for both parties.

“Esports is a fast growing industry. Examples from all around the world indicate that the future of esports looks very bright and many of the biggest sports teams globally have already gotten involved in the business. We are very privileged to enter into a partnership with such a high caliber esports organization”, says Tomi-Pekka Kolu, CEO of Lahden Pelicans.

Esports is the fastest growing sports industry in the world right now. In Finland, it is the second most followed form of sports for males between the ages of 18 and 29, and ENCE is the best known and most successful Finnish organization. ENCE has produced multiple championship-winning players and success stories through the years.

“Similarities between sports and esports are tremendous. In this collaboration with first-class sports professionals in Pelicans, we have access to such know-how and networks in the sports industry that enable us to grow and evolve towards greater heights. Pelicans has showcased they are an agile and outside the box-thinking sports team, who want to expand to new businesses, which is why we chose Pelicans as our strategic partner”, says Petri Hämälä, CEO of ENCE.

Pelicans will be heavily involved in all ENCE operations in the future. The two organizations will benefit from one another in many important business aspects, such as through combining their efforts within marketing, sales and event production.


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